In today’s ultra-competitive e-commerce landscape, a well-optimized SEO product page is no longer just a recommendation; it’s a crucial strategic lever for generating organic traffic, improving conversion rates, and increasing online sales. It’s no longer just the best products that... Read more
Marketing is undergoing a radical transformation. Generative artificial intelligence is no longer an innovation confined to technology labs. It is emerging as a concrete lever, capable of transforming how brands design, distribute, and optimize their campaigns. Behind the concept lies... Read more
Why Search Generative Experience is Changing the Advertising Game Online search is undergoing a radical transformation with the arrival of Google’s Search Generative Experience. For the first time, generative AI is integrated into the heart of the search engine and... Read more
Customer relationship management is no longer simply a business organization discipline, but the core strategy of ambitious companies. CRM systems have long been designed to centralize information and facilitate interaction tracking, but the arrival of artificial intelligence is radically changing... Read more
Understanding the Concept of ROI Applied to CRM Adopting a customer relationship management (CRM) system is always seen as a strategic investment. Yet, companies often question its actual profitability. CRM ROI measurement is therefore an essential indicator for assessing the... Read more
Why an E-commerce CRM Strategy Is Essential Today The Central Role of Customer Data In the world of online commerce, every interaction generates information. A product page visit, an item added to the cart, a newsletter subscription, a completed order,... Read more